Our store expansion featured in WWD! | Elaine Kim Studio

Our store expansion featured in WWD!

Posted: Jul 01 2016

WWD article of June 2017 titled: Elaine Kim Evolves as Multibrand Concept Store

Elaine Kim Evolves as Multibrand Concept Store, WWD, July 1, 2016. 

Elaine Kim has kept a steady hand carefully crafting her namesake business for the past eight years and is now positioned to branch out and expand.

The designer and retail veteran - whose résumé includes running Ecru boutiques and founding women's contemporary line Product, which later delved into its own retail -- recently quadrupled the size of her West Third Street store in Los Angeles, taking over the shop next door and adding a small outdoor patio that will accommodate what's been slowly evolving into a concept store housing not just her line but other brands and new categories.

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