Our store expansion featured in WWD!
Posted: Jul 01 2016
Elaine Kim Evolves as Multibrand Concept Store, WWD, July 1, 2016.
Elaine Kim has kept a steady hand carefully crafting her namesake business for the past eight years and is now positioned to branch out and expand.
The designer and retail veteran - whose résumé includes running Ecru boutiques and founding women's contemporary line Product, which later delved into its own retail -- recently quadrupled the size of her West Third Street store in Los Angeles, taking over the shop next door and adding a small outdoor patio that will accommodate what's been slowly evolving into a concept store housing not just her line but other brands and new categories.